Apex New Car Air FreshenerMotorsport inspired cockpit fragrance for car enthusiasts seeking factory fresh drives$9.99
Backseat built like a cockpit
Road-trip gear for performance-minded parents, with bolstered seat comfort, built-in tablet storage and insulated drinkware.
Memory foam bolstersTablet entertainment barBreathable sport meshRace-bred stuff, parent-sized jobs
Seat / Foam
High-density memory foam
Contoured memory foam side bolsters provide cushioned support.
Seat / Mesh
Perforated sport mesh
Perforated polyester fabric brings a breathable finish to the seat.
Seat / Frame
Alloy-reinforced composite
A structural composite frame under a matte carbon-weave shell.
Mug / Body
Double-wall stainless steel
Vacuum insulation with a powder-coat finish. Hand wash the body.
Mug / Base
Tapered for cupholders
A tapered base shaped for standard vehicle cupholders.
Mug / Lid
Clear acrylic slider
Top-rack dishwasher safe. 20oz capacity with an ergonomic handle.
Two ways to ride first class
Car seat
Roadster Entertainment Seat
Bolstered foam support, breathable mesh and a forward bar that holds your toddler's tablet at eye level.
Drinkware
Roadster Thermal Travel Mug
20oz double-wall steel with a handle and a base made for the cupholder.
Apex Trail E-BikeElite racing engineering delivering high-velocity exploration for dedicated backcountry adventurers$3499.00
Apex SoundframePrecision open-ear audio and glare defense engineered for spirited road performance$99.00
Eclipse GST ToasterIconic nineties automotive styling with integrated Bluetooth audio for car enthusiasts$64.99
Ek9 ToasterIconic retro automotive styling with wireless sound for car enthusiast kitchens$64.99
Roadster Thermal Travel MugPerformance-engineered thermal drinkware designed for long-distance family road trip comfort.$29.99
Roadster Entertainment SeatFirst-class road trip comfort for toddlers with integrated racing entertainment$289.99
Hot coffee up front. Quiet in the back.
Pre-dawn
The mug goes in the cupholder, its tapered base seated flush.
On-ramp
The slider lid stays on while you merge.
Mile 200
The tablet slides into the seat's entertainment bar.
Nap time
Foam side bolsters and mesh cushioning support a sleeping toddler.
20oz stainless steel mugDouble-wall vacuum insulationTablet entertainment barPerforated sport meshAlloy-reinforced composite frameTapered cupholder base
Pack the car. Pick your gear.
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